Su Butcher on a dozen uses for the micro-blogging site
1. Listen – to clients, consultants, competitors and thought leaders. Get to know them better.
2. Learn – source information about products and services and get advice from your peers. Learn about your competitors too.
3. Teach– demonstrate your expertise, discuss issues and link to more information. Differentiate your practice expertise.
4. Monitor – news, opportunities, mentions of your brand and key areas of interest. Be the first to know, share and comment.
5. Link – connect to all your online resources, drive interested people to your website by being useful to your target audience.
6. PR – many industry and local journalists use twitter to help them find stories. Twitter helps them check you out before they ring.
7. Events – launch, promote, recruit, attend, live tweet and follow up your events on twitter. Meet and keep in touch with delegates.
8. Network Locally – find and connect local influencers, and show your expertise about local architectural issues. Identify the right people to speak to swiftly and discretely.
9. Find collaborators – like-minded people will find you easily on twitter, or you can go and find them.
10. Recruit – use the self-selecting nature of twitter to help the right candidates find you. Link to your vacancies and have them shared for free.
11. Measure – track the effects of your use of twitter. Find out what works and do it again.
12. Be human – strangers will know if you will be the best architect for them. They are more confident to get in touch.
Learn more about Twitter at www.justpractising.com/twitter
The AJ is searching for the most influential architect on Twitter: nominate yourself or a friend