A giant photograph of the Royal Family has been displayed on Warren Platner Associates’ 1978 Sea Containers House in London
Thought to be the largest ever photograph of the group, the 100 metre by 70 metre image has been erected to celebrate the Queen’s Diamond Jubilee this weekend.
A team of eight people spent more than 45 hours installing the decoration which will be seen by thousands when the Queen’s river pageant passes the South Bank building on Sunday (3 June).
The photograph was snapped by an unknown photographer during the 1977 Silver Jubilee.
Design Research Studio under the direction of Tom Dixon is planning a 1920s cruise liner-styled hotel within the building as part of the redevelopment.
Tom Dixon said: ‘Behind this incredible wrap is a development project that will be complete by the end of 2013, when we reveal my first hotel, the Mondrian London, inspired by the maritime history of the building and the best of British and Americana design from the golden age of ocean travel.
‘In addition to over half of the 360 rooms having river views, the hotel is to feature a rooftop bar, restaurants on the river walk and a unique subterranean spa.
‘The project will also provide 300,000 sq ft of superb office space. This building sits on the apex of a bend in the Thames so the office space will have superb views spanning from the Houses of Parliament all the way to the Docklands.
‘This project will add to the vibrancy of the South Bank that makes this area a haven for visitors and business people.’
Jonathan Ofer, managing director of The Deerbrook Group, which asset manages for the building’s owner, Archlane said: ‘When this Silver Jubilee photo was taken 35 years ago, the South Bank was an unvisited stretch of the Thames – not the centre of business, tourism and culture that it is today.
‘It is the owner’s tribute for this very special occasion, when on Sunday 3rd June, the Jubilee Flotilla passes by and the country celebrates 60 incredible years of everything that makes Britain great.’
The overhaul project includes public realm improvements and plans to widen the 120 metre-long riverside walk which will feature a new restaurant and a café.
Construction is expected to complete at the end of 2013.