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Revealed: Serie's BMW Olympic pavilion

Starlet practice Serie Architects has revealed images of its competition-winning design for BMW’s new pavilion in the London 2012 Olympic Park

The studio, which has offices in London, Mumbai and Beijing, saw off five other practice to land the 800m2 scheme which will be built on an elevated site above the Waterworks River, between the Olympic Stadium and the Aquatics Centre. 

Built from recycled steel, the two-storey structure uses river water to cool the building before returning this filtered water to the river via an eye-catching ‘water curtain’ feature.will be built of steel with high recycled content.  Use of carbon-intensive materials such as concrete has also been minimised. 

Tim Abbott, managing Director, BMW Group UK comments: ’ [Our] commitment to the UK is reflected in our choice of a home-grown architecture practice to design our pavilion and we’re delighted that Serie’s final design reflects our commitment to sustainable thinking in such an innovative and eye-catching manner. We believe it provides a truly worthy addition to the Olympic Park.’ 

Serie co-founder and principal architect Christopher Lee comments:  ‘The design takes the idea of the pavilion in the park – the Victorian bandstand – but instead of one pavilion we envision nine pavilions clustered together to form a family.’

Serie Architects' BMW Olympic pavilion

Serie Architects’ BMW Olympic pavilion

Project data

The top floor will house a number of individual standalone pavilions, which will be used to highlight BMW’s latest vehicle innovations. 

The lower floor will house a range of interactive visitor exhibits, articulating BMW’s vision for sustainable mobility and support for Team GB and ParalympicsGB athletes including Rebecca Adlington, Tom Daley, Louis Smith and David Weir through the BMW London 2012 Performance Team programme.  Over 8,000 visitors are expected to visit the BMW pavilion each day during the Olympic & Paralympic Games. 

As Official Automotive Partner to London 2012 and a tier one sponsor, (understood to be worth around £30 million) BMW Group will provide a fleet of around 4,000 vehicles to transport athletes and officials during the Games.  This vehicle fleet will combine sustainable technologies including electric, hybrid and low-emissions diesel technologies to meet LOCOG’s challenging emissions target of 120g/km CO2 across the fleet. 

Were you one of the shortlisted practice in this competition? Send us your proposals and we will publish them online.



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