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Piercy & Co wins go-ahead for West End office to flats switch

Piercy & Company has won permission to convert a 1960s office in Oxford Street into 89 flats

Approved by Westminster City Council, the scheme will retain a ‘significant part of the internal structure’ of Oxford house at 70-88 Oxford Street.

The project was developed for Land Securities who last week sold the plot to Great Portland Estates. A future timescale is not yet known.

Project data

Architect: Piercy & Company
Structural Engineer: Waterman Structures
Services Engineer: MG Partnership
Quantity Surveyor: Gardiner & Theobald LLP 10
Planning Consultant: GVA
Residential Interior Design: Chester Row
Project Address: 70-88 Oxford Street, London, W1D 1BX
GIA: approximately 14,000m²
Timescale: Commenced 2012; planning consent received July 2013
Client: Land Securities

PiercyAndCo_Oxford_House_Section

The architect’s view

However, the appearance and function of the building would be completely transformed with a new articulated façade, double height retail frontage and high end apartments.

The façade responds to the vibrant and varied architectural context of Oxford Street, with a folded design inspired by traditional bay windows, bringing depth, shadow and articulation to the previously very flat surface. The bays provide views east and west along Oxford Street, creating a finely textured façade and conveying building’s change from commercial to residential space.

PiercyAndco_Oxford_House_Folding_Facade


The internal space of all apartments will exceed the requirements of the Mayor of London’s Housing Design Standards. A mixture of studio, one, two, three and four bedroom apartments on the second to ninth floors of the building will be accessed by a new entrance on Newman Street, allowing for a continuous double height retail frontage on Oxford Street itself.

A significant number of apartments will enjoy external terraces, and a large communal landscaped space will be located above the residential car park at the rear of the building.
This residential development is one of several landmark schemes by leading UK architects which are together contributing to the regeneration of the east end of Oxford Street.
Colette O’Shea, Head of Development, Land Securities London Portfolio said:
“Piercy&Company’s elegant folded façade reflects the quality of the new apartments and greatly improved retail space. Their extension and remodelling of this tired 1960’s office building is a sophisticated addition to the on-going regeneration of East Oxford Street.”
Stuart Piercy, Director, Piercy&Company said:
“This is Piercy&Company’s largest West End project to date. We have worked closely with Land Securities to give the project the same sense of refinement and theatre as the grander West End buildings.”
- Ends -

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