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Olympic firms told to ignore marketing ban

UK companies behind the London 2012 Olympic Games were urged to ignore publicity restrictions at a meeting with OLPC chair Margaret Ford and ODA chief executive Dennis Hone

Olympics-contributing companies were told it was easier to seek forgiveness than permission with regards to breaching the Games’ strict no marketing rules – according to a source at the MIPIM property convention meeting in Cannes this morning.

ING Media managing director Leanne Tritton who attended the meeting also tweeted: ‘Just heard it from the top: British Firms should push back against marketing restrictions on Olympics and shout success from roof.’

Olympic Park Legacy Company (OPLC) chief executive Andrew Altman reportedly said it was ‘madness’ that companies were disallowed from marketing their successes delivering the games on time and to budget at MIPIM today.

The London 2012 No Marketing Rights Protocol guidelines forbid architects and engineers from talking about their work on the games.

NLA chair Peter Murray – who previously blasted the rules as ‘olympocratic nonsense’ – said it was ‘great news that the Olympic Authorities are finally seeing sense’.

He added: ‘I agree with Andrew Altman that it is “madness” not to be able to shout success from the rooftops. The commercial benefits arising from the Olympics are a key part of Legacy. When you come to the NLA exhibition on the Athletes Village you will see the architects name writ large in full technicolour!’


Postscript: ODA comment

We don’t recognise some of the language as reported, which wasn’t used by our Chief Executive and we are certainly not encouraging companies to break contractual agreements that they have signed up to.

But what’s undeniably true is that we are keen that British companies do get the credit for their critical role in building the venues and infrastructure for the London Games.

That’s why our Chairman, Sir John Armitt, is currently preparing a report on how British companies can benefit from their role in London 2012 by winning new contracts at home and abroad in the years ahead.




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