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New practices: Well-done, Medium or Rare Architects

The latest in a series of practice profiles looking at architects who have recently decided to go it alone either through choice or redundancy

Well-done, Medium or Rare Architects, Clapham, London

Founded: 2011

Main people: Jonathan Beswick and Charlie Curtis

Where have you come from? In 2009, we drove from London to Cape Town via west Africa and built shelters for paediatric HIV clinics as we travelled. After we realised completing our own projects was fun, the idea of the practice was born. Jon has worked at DMFK and Sacks Maguire Architects. Charlie has a background in social psychology and project management.

What work do you have and what kind of projects are you looking for? Our real passion is for work inspired by our expeditions. We are developing a shelter for use by the Red Cross in relief work. In London, we are making the best use of our prior experience and working on high-end design and residential projects.

What are your ambitions? Our aim is to become known as a practice that people genuinely enjoy working with. We would certainly like to grow.

How optimistic are you as a start-up practice? Starting in a recession drives creativity and progress. People are asking for more for less. Our clients have been more receptive to innovative design.

How are you marketing yourselves? Since our trip to Africa we have been active in after-dinner speaking and lectures. We are hoping to turn our latest project, an off-grid, living garden office, into a documentary about how small projects at home can help to develop natural habitats.

Website address:


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