New Practices: Studio Ageli
The latest in a series of practice profiles looking at architects who have recently decided to go it alone either through choice or redundancy
Studio Ageli, Hackney, London
Main people: Mohammed Ageli
Founded: November 2012
Where have you come from?
I worked at Eric Parry Architects on schemes such as Selfridges, St Martin-in-the-Fields, Holburne Museum of Art and St James’s Square. I was project architect for the award-winning New Bond Street development.
What work do you have and what are you looking for?
It’s very early days, but currently projects are mainly in London and residential with some commercial and community use. The practice’s interest lies in developing a rigorous, but playful language of material, detail and composition with a critical interest in context and history.
What are your ambitions?
Ideally, the practice would develop as a co-operative vehicle for collaboration; there’s an ambition to create a big network, but not a big practice.
How optimistic are you?
The economic landscape has changed since 2009 and it’s exciting to develop a different approach in response. You’re always advised to keep costs down and focus on finances, but I’ve found it’s important not to become complacent and to always feel challenged. Making time to develop relationships with clients can be an advantage for the small practice and of great value to all.
How do you market yourself?
By using and growing established networks and the website. Collaborations with artists on shows and other activities are also in the pipeline.
Wed address: studioageli.co.uk