New practices: Poulsom Middlehurst
The latest in a series of practice profiles looking at architects who have recently decided to go it alone either through choice or redundancy
Poulsom Middlehurst, Waterloo, London
Founded: January 2012
Main people: Jane Middlehurst and Amy Poulsom
Where have you come from?
We studied at the universities of Sheffield and Liverpool before meeting at the Bartlett School of Architecture during diploma. Poulsom worked at Edgley Design, while Middlehurst was at Jorge Mario Jauregui in Rio de Janeiro and CZWG in London.
What work do you have?
Most of our work comes through contacts. We are working on a custom-build project in Peckham for local residents. We are very interested in this housing model.
What are your ambitions?
Our ambition is to help people remain living in London, and not to be priced out of the housing market. We want to create brilliant living and working environments where the architecture inspires people and contributes to their standard of living. The majority of current stock does not provide affordable or flexible homes. We are keen to research alternative models as a way of making that happen. We want to stay at a size where we can still have plenty of personal contact with our clients. This is central to the way we work.
We want to remain at a size where we can still have plenty of personal contact with our clients. This is central to the way we work. It’s the quality of these relationships that enable us to provide a bespoke service.
How optimistic are you ?
We have had really positive feedback on the work we have completed so far, which has led to referrals and more work. One piece of advice we were given was to work with people you get on with – it has worked well for us.
How do you market yourself?
We are hoping to launch a blog of our work this month. It will be a collection of working drawings, photography, model making and observational features. We want it to be a forum which brings to light our process and inspirations.