New practices: Nudge Group
The latest in a series of practice profiles looking at architects who have recently decided to go it alone either through choice or redundancy
Founded: May 2013
Main people: Architect Shankari Raj Edgar, known as Shanks (pictured right)
Where have you come from?
Shanks studied at the Bartlett school of architecture and Sheffield University. She has worked at MICD Architects (Geoffrey Bawa) and more recently CODA Architects.
The other team members worked in diverse fields before setting up on their own, early in their career. They met as friends with similar interests in design, culture and making a difference.
What work do you have and what kind of projects are you looking for?
The starting point is to explain our philosophy. Architecture has never solely been about buildings. At the route of our education we are designers, creators and problem solvers. We have the ability to design policy, environments, structures, events, temporary platforms through to detailed design. We are one of the few professions that have the training to see the bigger, long term picture; hence, the success of architects as Mayors, such as George Ferguson and Jaime Lerner.
The core team that make up Nudge have been hand-picked for their like-minded attitudes and ability to work creatively within their industry. And together the possibilities for clients are endless.
We’re working on a few high profile projects in the Enterprise Zone. Our clients are Bristol City Council, SET Squared, Bristol and Bath inward investment, Bristol University and developers TCN UK. We’ve have worked on the first of its kind, a meanwhile-use development in Bristol, Creative Common and are currently working on the Engine Shed and Bristol and Exeter House.
We want to make the greatest possible social and environmental difference
Alongside the more traditional architectural projects, we work on Feeding the 5000, an event designed to raise awareness for the surplus food that is created within a city, Shambala Festival, Fareshare and Bristol Blues and Jazz Festival.
We like to work with ambitious, creative clients who want to innovate. We aim to make sure that each project adds value for clients, not just, spatially and aesthetically but also as a commercially viable business model. Sector: Culture and arts.
What are your ambitions?
We have a few ambitions, if released to the general public we feel they might dissipate… So we are going to keep them close to our chest for now. However, we aim to make the greatest possible social and environmental difference within the current economic and political spheres with which we are working in. And if we don’t have the clients to develop some of our visionary ideas, we’ve every intention of carrying out the projects ourselves. For us it isn’t about scale, but the positive difference we can make.
How optimistic are you ?
We’re doing pretty well so far and all we can hope to do is work hard for our clients and put love and energy into what we design. Substantial research before undertaking any new project is part of our design philosophy: Understanding the market, end user, location and clients ambitions is paramount.