New practices: Juice Architects
The latest in a series of practice profiles looking at architects who have recently decided to go it alone either through choice or redundancy
Juice Architects, London EC1
Main People: Paul Newman
Founded: 2010 (first accounts filed April 2011)
Where have you come from?
I started at Aukett (latterly AFR) in the last recession and developed a motivated design team winning national awards, before becoming MD. I set up Juice as I realised that to support clients better in the current economy a new business model was needed. This model tests if an operational element either supports our clients through intellectual value or service, or if it is required by law – if not we shed it.
What work do you have?
An interesting mix reflecting the world we live in – we started with fast-track private residential projects whilst developing larger commercial projects with longer gestation periods. We’re working on a 110 bed hotel for Lend Lease achieving BREEAM Excellent, a mixed-use food retail and residential scheme in historic Cheltenham, a 20k sqft office in Westminster and another hotel with retail in Lewes.
What are your ambitions?
To create a studio of about 20-30 of the best designers who can excel in a supportive atmosphere - profitably. I have 3, 5 & 10 year business plans but they don’t drive the business – our values, what extra we bring to projects for our clients and their continuing support drive our success. Architecture isn’t bean counting, it’s about squeezing and creating more.
How optimistic are you?Very – receiving positive client feedback with referrals and building a supportive team who understand our values and enjoy the studio atmosphere. We are winning an increased share of available projects and delivering a pot of large feasibility studies which I can talk about later.