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New practices: Hale Brown Architects

The latest in a series of practice profiles looking at architects who have recently decided to go it alone either through choice or redundancy

Hale Brown Architects, Teddington, London

Founded: February 2013

Main people: Matt Hale and Simon Brown

Where have you come from? Hale was associate at BuckleyGrayYeoman for six years and Brown has been running his own practice for three years.

What work do you have? We have a number of large, contemporary new-build houses and a planning application for a mixed-use scheme in Edgware, featuring 150 residential units and a community centre. We also have office refurbishment projects, a new-build office scheme in Warwickshire and some aviation feasibility work.

What are your ambitions? We would like a reputation for providing professional, high-quality design to our clients. We don’t have a target office size, but building up a strong core of highly-motivated staff and providing job satisfaction is very important to us.

What are the biggest challenges facing yourself as a start-up and the profession generally? Cash flow and getting paid. Managing client expectations with regard to the value of fees and programme is an ongoing challenge.

Which scheme in the past five years has inspired you most? The 2012 Olympics schemes were inspiring on many levels.

How do you market yourself? We have a website and brochure. For us, it’s about building up relationships and a strong reputation in all areas of the industry.

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