New practices: Build is Everything
The latest in a series of practice profiles looking at architects who have recently decided to go it alone either through choice or redundancy
Build is Everything, London
Main people George Bevan and Alasdair Harrison
Founded March 2013
Where have you come from?
We met while doing Part 2 at the Centre for Alternative Technology. Harrison has nine years experience in practice and originally graduated in building surveying before studying architecture. Bevan has experience working at a Shoreditch digital agency. This mix has bred our experiential, pop-up architecture.
What work do you have?
So far we have designed bars and tents for festivals as it was festival season. We reused some of the materials at a pop-up bar and events space for London Design Festival at Camden Collective, for whom we’re now doing a full retail design and build next to Camden Underground. We try to build everything we design, with a little help from friends.
What are your ambitions?
To create fun, experiential architecture from sustainable materials. We used a lot of pallets this year, but that’s just a start. We try to reuse as much as possible, it keeps costs down and helps the environment. Our aim is to broaden the horizons of a traditional practice and bring a burst of creativity to the industry. Some of the best design ideas are made on site.
We want to stay reasonably small so we can keep our values of sustainability and building. We want to keep an open mind with what we are doing and where we are going. We have a great construction team, formed of university peers and friends.
How optimistic are you?
We’ve pitched to plenty of festivals. It is less traditional architecture, but it’s a growing market. We’ve had a lots of interest but this work is seasonal so we like to mix it with traditional architectural work, while keeping the construction in house for a bespoke level of detail.
How are you marketing yourselves?
We think architects are missing a trick with social media, so we use that to market ourselves. Because we build everything we design, people love to know what we’re doing, so what better way to advertise what we do by showing them? Most of our work comes from word of mouth and networking on site.