Mayor overturns Camden and approves Make’s Saatchi & Saatchi scheme
London Mayor Boris Johnson has overturned Camden Council’s decision to block Make Architects’ proposed redevelopment of the former headquarters of advertising company Saatchi & Saatchi in Fitzrovia
Back in May the borough’s planning committee rejected the 40,000m² of office and housing project for Derwent, claiming it was an ‘overdevelopment’ of the site and lacked affordable housing and open space.
However Johnson ‘took over’ the application in June under powers granted in 2008 allowing him to approve planning applications considered to be of wider strategic importance to the whole capital.
Following a meeting at City Hall, the Mayor has now approved the project claiming the scheme was ’ vital to the prosperity of this part of the capital and to London’s wider economy.’
Johnson, said: ‘For decades these buildings have been the locus from which some of the most eye-catching and memorable British advertising campaigns have sprung. The capital’s adland, centred around Charlotte Street, has developed an international reputation for creativity and I have no doubt that its redevelopment can only be good news for both the West End and the wider London economy.
‘As well as providing a vital contribution to Crossrail and a boost to the construction industry. I can find no reason to refuse permission and am of the firm view that this ambitious and important redevelopment should go ahead.’
Read a full version of the report here.
Conditions attached to the application will see Derwent agree to a number of provisions, including affordable housing units and a £1.6 million contribution towards Crossrail. The application will also see more than £120,000 being channelled into education and local community facilities. A further £150,000 will be invested into street improvements and highway works - including better signage and 226 cycle parking spaces.
Previous story (AJ 28.06.11)
Mayor raises hope for Make’s blocked Saatchi & Saatchi scheme
London Mayor Boris Johnson has called in Make Architects’ proposed redevelopment of the former headquarters of advertising company Saatchi & Saatchi in Fitzrovia
The scheme was had been rejected by Camden Council on the basis that the project was an ‘overdevelopment’ of the site and lacked affordable housing and open space.
Johnson will now decide whether to approve the scheme under powers granted in 2008 which allow him to approve planning applications considered to be of wider strategic importance to the whole capital.
He said: ‘These buildings have been home to some of the most creative and innovative minds for the last 40 years, making the area an internationally recognised hub for the global advertising industry.
‘Redeveloping this prime location will contribute to the competitiveness of London’s wider economy bringing with it new jobs and business. This proposal clearly meets the test of a planning application of major significance to London and I therefore believe it is right that I scrutinise it in greater detail.’
The project features 40,000m² of office and commercial space alongside a new public park.
Make declined to comment.