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Lazy games? Jones East 8 submits Olympic sofa scheme

[First look + plans] Jones East 8 has submitted an outline planning application which could allow it to build this temporary sofa-shaped hospitality space overlooking the London 2012 Olympic Park

The 24,229m² structure – dubbed ‘TV Games’ by its architect – features a giant sofa and television complete with larger-than-life beer can.

Commissioned by site owner H.Forman & Son, the scheme is one of two options for the prominent one hectare site on Fish Island, Hackney Wick which is roughly 200 metres from the main Olympic stadium.

Lance Forman of H.Forman & Son explained: ‘It’s a once in a lifetime opportunity to do something spectacular.

‘This is how many people will be watching the games: sitting on their arm chair watching the TV, this is what the design is trying to recreate.’

Jones East 8's TV Games proposal for a temporary hospitality space overlooking the London 2012 Olympic Park

Jones East 8’s TV Games proposal for a temporary hospitality space overlooking the London 2012 Olympic Park

Kiev-based architect Phil Hudson of Jones East 8 added: ‘We have [created] a foil to the frenetic, physical prowess of the [Olympics]. The TV Games is the real Games - a sofa binge.’

Construction of TV Games hinges on interest from sponsors; however a ‘straight’ version of the design – a 21,746m² rectangular structure with a screen directly facing the park – could be built without a commercial backer.

Jones East 8's rectangular proposal for a temporary hospitality space overlooking the London 2012 Olympic Park

Jones East 8’s rectangular proposal for a temporary hospitality space overlooking the London 2012 Olympic Park

Aiming to start on site in January 2012, the final project will feature a restaurant, night club, hospitality areas and facilities for broadcast media. The site is roughly five minutes from the Olympic Park and is piped to be the focus of high-profile events associated with the games.

Smoked salmon supplier H.Forman & Son has operated from east London since 1905 and was displaced onto its current site – adjacent to the proposal – by Populous’ £496 million Olympic Stadium scheme.

Jones East 8 designed Forman’s new factory which is pink and shaped like a salmon fillet.

The site opposite the Olympic Stadium. Jones East 8 designed Forman’s new factory which is pink and shaped like a salmon fillet.

The site opposite the Olympic Stadium. Jones East 8 designed Forman’s new factory which is pink and shaped like a salmon fillet.

 

Readers' comments (2)

  • FLOW

    Outstanding. This is the best thing I've seen on here in years. An opportunity to do something witty playful and original - yet still something everyone can immediately relate to.
    Makes the adjacent parade of pretentious structures look aloof and boring by comparison.
    Of course it will be fashionable for architects to hate it.

    Unsuitable or offensive?

  • Will Heinekin, Cadbury and Coke be paying for the spectacular product placement? Or will they be ratated over the games with other bidders?

    Unsuitable or offensive?

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