The RIBA has unveiled proposals by the 15 up-and-coming practices commissioned to transform shop fronts on Regent Street this September
The installations are part of the ongoing RIBA Regent Street Windows Project which pairs upcoming architects with flagship retailers.
Participating practices this year include vPPR, Jerry Tate, Atmos, Mobile Studio and Denizen Works.
Their design concepts unveiled this week will be exhibited in shop fronts on the famous London shopping thoroughfare between 1 and 21 September– coinciding with the London Design Festival and London Fashion Week.
RIBA London Region director Tamsie Thomson said: ‘Architects are experts at using space creatively and imaginatively – from huge buildings to the smallest of home extensions. Architects think creatively about getting the most from a space and a budget.’
She continued: ‘Regent Street sees a huge footfall with over one million people each week. We’re delighted to be giving such exposure to some of London’s most respected and imaginative architects, while adding a new cultural element to the shopping experience.’
The practices are chosen by the retailers following an open call for participants.
The 15 Regent Street windows
Gant by Sybarite Architects
Initial inspiration was drawn from the hull of a boat which the practice morphed into a sculptural form to showcase an emerging human figure.
Aquascutum by vPPR
The installation is achieved through the optical effects of lenticular printing and is strongly dynamic as shoppers pass by in the street, catching their eye.
Hackett by Jerry Tate Architects
Held at one end and woven by an intricate arrangement of interlaced ribbons, the giant moving Jacobs Ladder works by rotating the top block- setting off a tumbling effect as each block flips over the next to reveal a hidden image on the reverse side of the ladder. The toppling motion itself creating the visual illusion of a flickering, falling picture.
Topshop by Atmos
In their installation, the window plinths melt into molten shapes that ooze and flow into furniture, transforming into long benches that invite the visitor to rest amidst the restlessness. The seats form steps which invite the visitor into the window, to mingle with the mannequins and play model for a moment.
Hobbs by Donald Insall Associates
The architects have artfully reflected Hobbs’ rich history and British design with a photographic montage recreating Regent Street and Hobbs’ proud history. They have playfully contrasted this with the modern brutalist and brightly coloured scaffolding by bringing the scaffolding through the windows to invite the shopper inside.
Brooks Brothers by Squire and Partners
A crafted sculpture comprised of two thousand handmade sheep suspended on golden threads illustrate the immaculate detailing of a Brooks Brothers product, whilst a cast bronze sheep - created by British sculptor Jonathan Sanders - grazes on the pavement providing an element of playfulness and interaction.
Illy by Raw Architecture Workshop
The installation by Raw Architecture Workshop broadcasts and emphasises the time, energy and effort that has gone into each and every illy espresso. RAW will use scale, movement, colour and light to create a piece of kinetic digital art which marks and celebrates the culmination of 81 years of illy, in 10 seconds.
Jack Spade by Mobile Studio
The windows will be transformed into a miniaturised world ‘bridging New York and London’. The fully-interactive departure display will be rich with animated narratives, packed with colourful characters and architectural motifs, jackets, shirts, bags and other brand products, all of which will twist and turn to captivate visitors for a closer look.
Tibits by Edgley Design
Glass bottles are melted and then re-cast in the form of cooking weights, each glass cast representing the weight of an average tibits meal. These glass weights are then suspended on a grid of steel cables to create a shimmering array which animates the shop window, enticing people into the restaurant from the street.
Karen Millen by EKM Works
3D scanned mannequins were animated, sliced and projected to generate a feeling of dynamic movement and to mirror the day-to-day adventures of Karen Millen’s modern, urban muse.
Longchamp by Brisac Gonzalez
Brisac Gonzalez’s display for Longchamp consists of an array of rectilinear translucent frames that create a series of hollows with a fleeting iceberg-like quality.
Banana Republic by Make Architects
Through the use of an optical illusion, a dynamic three-dimensional window display is created that engages the passer-by.
L’Occitane by Emulsion
Inspired by the dramatic terrain of Corsica, architecture practice Emulsion have created a landscape of delicate geometric layers alluding to the Immortelle’s natural environment.
Penhaligon’s by Al-Jawad Pike
Al-Jawad Pike are creating a labyrinthine construction of blown glassware, held within a three-dimensional lattice of copper pipe. The glass vessels will contain the raw ingredients of Penhaligon’s thirty two fragrances while the copper references the first ambelic retorts and other distillation apparatus that were historically used in perfume making.
Folli Follie by Denizen Works
In one window the architects will create an orange resin representing amber (a highly desirable gemstone that often contains hidden treasures deposited by nature) and the best-selling collection. In the other window the architects create display pieces from the new collection set in a ‘crystal’ ball looking into the future.