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Huge numbers enter Cadogan Estate café competition

The contest aimed at emerging stars to design a £2 million café off the King’s Road in south-west London has received nearly 150 expressions of interest

Organised by Malcolm Reading Consultants on behalf of the Cadogan Estate, the two-stage contest to design a replacement for the Gelateria Valerie in Duke of York Square, Chelsea was launched in July.

Although the competition attracted practices from 15 countries, more than three quarters of the 147 entrants (111 expressions of interest) have offices or are based in London.

The scheme will sit next to the main thoroughfare to The Saatchi Gallery and within the larger Duke of York development was masterplanned and designed by Paul Davis + Partners.

Malcolm Reading, who is managing the competition, said: ‘This project is an excellent opportunity to make a lasting and high-profile contribution to a glamorous part of London. From past experience this is an exceptionally good turn-out; we appreciate teams working through the Olympics and the summer period to meet the deadline.’

A shortlist of up to seven teams will be chosen to work-up concept proposals, for which an honorarium will be paid.

The shortlist will be announced next month and the winner unveiled in early December.

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