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GMW reveals Olympic park data hub vision

GMW has unveiled plans to transform the London 2012 Olympics media complex into a new data centre, university and business space

The iCITY business development project was chosen ahead of rival bids, including a fashion hub, for the high-profile £355 million structure last summer.  

GMW’s design converts the 275 metre-long International Broadcast Centre (IBC) into a 28,000m² secure server farm, television studio and teaching space for Loughborough University.

The data centre occupies a third of the gargantuan structure’s floor space and will consume 40 megawatts of power – equivalent to a small town’s energy needs. An education area and viewing gallery is planned for the facility.

Restaurants, bars and retail are meanwhile planned for the IBC’s Western edge, fronting a public square.  

The neighbouring 29,600m² press centre will become offices while the stand-alone main media conference room will be reconfigured as a 1000-seat convention centre and theatre.

The RPS Burks Green-designed complex was designed to accommodate 20,000 broadcasters, photographers and journalists during the games.

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