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GMW data hub proposal wins Olympic media complex race

[First look] GMW Architects is to transform the Olympic media complex into a digital hub after the London 2012 Games have finished

The London Legacy Development Corporation (LLDC), the post-Games site owners, today announced it had selected the iCITY joint venture to convert the complex in the Olympic Park’s north-west corner into a technology, design and research centre.

A rival UK Fashion Hub bid, designed by Nick Beard and Adriette Myburgh, withdrew from the race on Friday (13 July).

The iCITY scheme, reportedly anchored by a 28,000m² data centre, features conference space, a pedestrian square for broadcasting major sporting events, along with cafés, restaurants and bars.

Designed by GMW and backed by property developer Delancey and Infinity SDC, the project would see the £355 million complex, which many feared would become a post-Games white elephant, provide up to 4,600 new jobs after the Games.

GMW’s Chris Allwood described the existing buildings as ‘relatively modest’, explaining iCity’s proposals ‘modify the buildings so they fit into both the immediate and the wider city context.’

He added: ‘The principles of the design are to create buildings and an ambience that responds to the local context, but also address the issue of changes in scale.’

London mayor Boris Johnson said: ‘With the future for six out of the eight Olympic Park facilities are already secured, it is particularly encouraging to see a substantial bid for the Press and Broadcast Centres. We hope it will act as a springboard for major job creation and new opportunities for local people.’

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