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East wins second Croydon masterplan as neighbouring plans face shake-up

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East has beaten Studio Egret West to win a second masterplanning job in Croydon, south London

The practice will now collaborate with RHWL Architects and Alan Baxter & Associates to oversee plans for the 8ha mid-Croydon area. The firm recently worked on the west Croydon masterplan.

Among the major projects in the sector include Rolfe Judd’s 45-storey Saffron Square development, the redevelopment of Croydon Council’s offices and RTKL’s stalled Park Place shopping centre scheme.

Councillor Jason Perry, cabinet member for planning, conservation and climate change, said: ‘[This] exceptionally talented and experienced multi-disciplinary team understands the fundamental need to create a blueprint for the future that is both visionary and deliverable.’

In July last year, contest rivals Studio Egret West won the job to design the neighbouring east Croydon masterplan.

Recently unveiled proposal by the practice, which include a Hawkins\Brown-designed pedestrian bridge over East Croydon railway station (pictured),have shaken up neighbouring plans, forcing the redesign of a number of adjacent schemes.

Make’s Cherry Orchard Road scheme, which was withdrawn in July 2009 but has since been resurrected, has now been redesigned again.

According to the project backer Menta, the scheme is undergoing a period of ‘intense design development’ ahead of a planning application submission date next month.

The design will have a ‘completely fresh look’ according to a Menta spokesperson, who confirmed Make have appointed a new design team to the job. It features a 50-storey residential tower and three low-rise mixed-use buildings.

The proposed bridge has in turn forced the redesign of Foster + Partners’ Ruskin Square scheme on the other side of the station. The project features 93,000m² of commercial space and housing designed by Allford Hall Monaghan Morris. The pre-application proposal is due to go before the council’s strategic planning committee tonight (30 September).

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