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Brady celebrates Olympic marketing victory

RIBA president Angela Brady has won LOCOG permission to produce a short film for TV revealing architects’ and structural engineers’ crucial contribution to the Olympic Games

The permission is a milestone for the RIBA and Institute of Structural Engineers-backed campaign to overrule strict rules forbidding architects and engineers from discussing their role in the games.

On Twitter, the RIBA president thanked LOCOG for the allowing the film which will be shot over three days during the Paralympic Games next month.  

The development comes after Brady unfurled a protest banner at Portland Place during the Olympic Games earlier this month and won the backing of Design Council Cabe and London Legacy Development Corporation chair Daniel Moylan for the campaign.

Brady has already written to Olympics designers asking them to participate in interviews in front of the east London Olympic Park’s various buildings and projects.

In her letter, she said: ‘To celebrate the designers of the London 2012 Games, we will be making a film to record the magnificent contribution our architects and engineers have made in bringing this world class sporting event to London.

‘The film will look at the concept and master planning of the most sustainable Olympics to date, the design of a selection of the permanent and temporary Olympic projects, the Village, the landscaping and the legacy and the people who made it happen.’

Major venues on the site include Zaha Hadid’s Aquatics Centre, Hopkins’ Velodrome and the Handball Arena by Make.

The video, made by Palio Films director Bruno Sorrentino, will feature project architects or practice partners and structural engineers discussing their schemes in ‘plain English’ for a television audience.

The programme is backed by NLA director Peter Murray and Institute of Structural Engineers president John Nolan.

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