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Assael lands Chelsea and Kensington housing schemes

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Assael Architecture has been appointed to design two residential developments in Chelsea and Kensington, London

Located on two defunct car park sites owned by the Royal Borough of Kensington and Chelsea, the schemes feature mixed-tenure, build-to-let apartments.

The 19-27 Young Street site, close to Kensington High Street, will comprise 56 one, two and three bedroom apartments alongside homes a gym, residents’ lounge, cinema room, business suite.

The other project on Hortensia Road close to the King’s Road will contain 26 apartments including 14 will be affordable homes.

Grainger executive property director Nick Jopling said: ‘Demand for renting continues to grow, and we strongly believe in doing what we can to meet this demand by providing good quality homes for rent, homes that are designed and built with renting in mind.

‘These two developments will be at the cutting edge of residential development with a large part of them being constructed specifically for renting, and to be retained and managed by Grainger for a very long period of time. We look forward to working with the Royal Borough of Kensington & Chelsea and Assael Architecture on these new exciting build-to-let projects.’

Assael Architecture director Russell Pedley said: ‘There is an undeniable need for private sector rented accommodation right across London, so it is good to see the Royal Borough of Kensington & Chelsea leading the way in helping to meet this requirement, while rationalising its own surplus property portfolio.

‘Assael has been working on a number of projects that incorporate build-to-let accommodation at a scale that brings operational efficiencies for our clients and their investors. This has included research and studies of existing rental sectors abroad such as the “multifamily” asset class in the US, which has demonstrated that the design of homes for rent requires a different residential building typology to that of homes for sale. We are now working across this emerging UK sector on a number of projects, including development of design guides for this specialist residential product.

‘All this work will influence our designs for these Central London sites, with a focus on open-plan living, equal sized bedrooms with en-suite facilities, and more shared amenities than private apartment buildings – helping to create better places for the more mobile and demanding “generation rent” to live.’


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