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Chipperfield bags flagship Oxford Street scheme

David Chipperfield Architects (DCA) has been appointed to redesign the east side of Selfridges’ flagship Oxford Street store in London

The role of Gensler, which is named as project architect on Selfridges’ £300million planning application remains unclear, although a spokesman for the retailer said the practice remained ‘a consultant’ on the high-profile scheme.

The Stirling Prize-winning DCA is the latest in a line of big hitters linked to the extension and redevelopment of the famous department store.

In 2012 Renzo Piano Workshop beat OMA and Herzog & de Meuron to design a new addition on a site behind the building - a plot previously earmarked for a £300 mixed-use tower scheme by Foster and Partners. That scheme was shelved in 2003.

Chipperfield will concentrate on overhauling and expanding the current luxury accessories department, more than doubling its size to more than 4,650m² on the store’s ground floor.

A key element of the DCA scheme is a new imposing double height entrance on Duke Street.

David Chipperfield said: ‘We are thrilled to be invited to collaborate with Selfridges. Since its inception, Selfridges has been a company renowned for architectural innovation and excellence.

‘To be involved with the major  redesign of its landmark flagship store on Oxford Street is therefore both a  challenge and a fantastic opportunity to contribute to its future.’

Anne Pitcher, managing director of Selfridges, said: ‘We are delighted to be working with David Chipperfield on the transformation of the Eastern side of our Oxford Street store.  This is the next chapter of our journey to realise the full architectural and retail potential of Selfridges, with the aim to continue to surprise, amaze and amuse our customers for decades to come’.

Work is due to start at the end of June 2014 and will take five years.

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