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Branding the American House

The National AIA Committee on Design (COD) 2008 Ideas Competition provides an opportunity to examine parallels in design professions with the automobile industry through a sketch design problem.

The challenge of this competition is to design a single-family home for a prescribed typology of American family, paralleling the methodology used by automotive designers.
The Ford Edge with HySeries Drive™ is one of Ford Motor Company’s alternative fuel concept vehicles. It is designed to fit a general buyer typology. The challenge of this competition is to evaluate that buyer persona and design a home for that family and their new Ford Edge with HySeries Drive automobile.
The AIA thanks Ford Motor Company for allowing the use of its Edge with HySeries Drive concept vehicle for this competition and to allow entries to include images of the vehicle. The inclusion of the Ford product in the competition is not an endorsement of Ford Motor Company or its products.

Electronic entries and registration due to the AIA no later than 9 a.m. EST March 10

Contact Marsha Garcia at or 202-626-7488.

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