The X factor
A rather peculiar email lands in Astragal’s inbox from Cowell Consulting International
The construction consultancy was founded by pop mogul Simon Cowell’s elder brother John, dontcha know. ‘Though having Simon Cowell as a sibling must open doors, business-development consultant to architects, surveyors and construction companies, John Cowell, has never needed to call on the Pop Idol star to give him the X factor,’ read the email. Except in his marketing literature, of course.