MIPIM outlaws ‘parasite’ events
Architect and developer events outside the official MIPIM venue - the Palais des Festivals - have become illegal following a judgment by a French court
Fair organiser Reed MIDEM is trying to crackdown on ‘parasitic’ behaviour at the Cannes property summit and has managed to secure a landmark court victory against property consultants Drivers Jonas.
The Tribunal de Commerce de Paris ruled Drivers Jonas guilty of ‘parasitisme’ and the firm was ordered to pay damages of €100,000 for using a café near the official Palais to host events during the summit last year.
A letter sent to exhibitors reads: ‘it is illegal to exhibit and conduct business outside the Palais des Festivals venue (pictured above) during MIPIM.’
Julian Hakes of Hakes Associates said: ‘I don’t think they can stop all business outside the Palais.
‘It’s nice to get outside of the [venue] and sometimes clients might not want to go inside,’ said Hakes, admitting last year he attended outside events.
He said: ‘If they want to protect [the event] they need to reinforce the values of being inside the Palais.’
Sean Griffiths of FAT Architecture said: ‘What are they going to do? Have MIPIM Police in the restaurants?’
Organiser Reed MIDEM said in a statement: ‘[This judgment] primarily protects our MIPIM clients who register and operate in good faith within the show venue.’