These are the first images of the seven shortlisted schemes in the People's Playground contest - part of Blackpool's bid to reinvent its tired Central Promenade.
The anonymous proposals for the Lancashire seaside resort include schemes by London 2012 Olympics masterplanner Edaw, Studio Baad and Fat.
The others have been drawn up by commercial big-hitter Gensler - which is already working on Blackpool's controversial super-casino development - Dutch firm NIO Architecten, London-based Fluid Design and Exeter's LDA Design.
Each practice was asked by the resort's urban-regeneration company ReBlackpool about how best to transform the 3.2km stretch of the town's coastline into a 'mythical playground for children and adults that has universal appeal' harking back to the 'pioneering spirit, and collective achievement and pride of its Victorian creators'.
Backed by Blackpool Council, the winning proposal will form part of the authority's submission for a £21 million grant from the Big Lottery's Living Landmarks programme.
The proposals will be unveiled officially at a public exhibition tomorrow (25 January) - although the identity of the designers behind each scheme will be kept firmly under wraps.by Richard Waite