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Adjaye's bright idea for Whitechapel unveiled

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The wraps are off David Adjaye's Whitechapel Idea Store in London's East End.

The 5,000m 2five-storey concrete-framed building is clad in full-height glazing animated by slender panels of blue and green glass, a reference to the striped awnings of the neighbouring market stalls.

Escalators rise up between the main facade and a three-storey projected glazed screen creating a direct link between the street and the upper floors.

David Adjaye said: 'My aim was to create a glamorous place that's open to everybody - an accessible civic building.'

The project follows Adjaye's Idea Store in Chrisp Street, Poplar (AJ 12.8.04). Seven Idea Stores are planned in all.

For the full building study, with photographs by Tim Soar, go to http://www.ajspecification.com/Buildings/B_Home_Page/?CI_Building_ID=518

by Isabel Allen

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