[First look] Emerging practice Pernilla & Asif has unveiled this project to build a temporary pavilion for Coca Cola at the London 2012 Olympic Games
The Bethnal Green-based studio – which was founded by Pernilla Ohrstedt and Asif Khan earlier this year – beat 20 competing practices to win an Architecture Foundation competition for the job six months ago.
Dubbed the ‘Coca-Cola Beatbox’, the structure is designed as a ‘building that can be played like a musical instrument’, according to the architect.
The circular pavilion features a ‘hedge-like’ facade comprised of colourful five by one metre cushions which respond to movement by emitting sounds.
Music and sounds by disc jockey Mark Ronson will be used in the installation.
The scheme was designed with engineers AKTII.