Shame that this article was not more serious. As a graduate architect working in the games industry for over 10 years there are numerous examples where architecture has played an important role, enhancing the gamers experience. Witnessing Sony's vison of Greek Mythology in God of War or Valve's use of materials and color in the environment to define "teams" within Team Fortress 2 are both excellent examples of Architecture being used to it's fullest. As games eclipse the entertainment industry the value of architecture (and the architect) in games to define and enhance an experience is something that many progressive companies are not taking for granted. ...or we can talk about pong...