WHY HAPPY SNAPPERS MUST CALL IT A DAY
Architectural website mugshots - I'm being inundated with them. Look you lot, you don't like the idea of potential clients designing their own buildings and yet, instead of hiring a professional photographer, you think it's all right to produce your own images of your greatest asset, ie. you.
The lamest bunch of amateur snapshotting I've ever seen is at www.
haverstock. com/pages/ staffparent. htm. All but the boss are smiling happily away. Does he know something they don't? Or are the cares of office weighing heavily? Or is he just a grump?
Apart from the smiles, it's up, down, different backgrounds, and aargh. Scary or what?
There are two former partners in a ghostly grey and white.
To show I'm not just knocking Brits, take a look at www. mgf-architekten.
de. It belongs to Stuttgart practice MGF. The opening page is a ladder-top shot of possibly key staff (although they might be students brought in off the street).
But just as soon as you start to gag in dismay at yet more staff mugshots, they fade away. Bliss. You plunge into a grey mist to frolic among images of high-wood-content architecture, which is why you stopped to browse.