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You quite often come across architectural websites with a 'Who We Are' section. Before you is a grid of mugshots.

Sometimes they have names, sometimes the names come up when you click on them and, although this is mostly restricted to partners/ directors/associates, sometimes a short biography.

The best of this type is the Australian site of big Sydney practice Rice Daubney at www.ricedaubney. com. au.

Unlike the UK trend it has a staff list. Click on a name at random and up comes their mugshot. Better, you hear the staffer say who they are.

But there's even more.

Quite often when you are searching around the site you get a plan view of a oor of the Rice Daubney office with Letraset-style figures marching around randomly.

You eventually pin one down.

Click, and it turns out to have a personality with, as before, mugshot and spoken name.

Great fun and great for staff-boss relationships.

But the mugshot and name thing worries me a tad - just as people worry about kids in chatrooms giving out names and details. OK, so an architectural website isn't exactly a known grazing ground for pervs. But the point is it could be.

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