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WAYNE'S WAYS TO WIN

ASTRAGAL

Designer Wayne Hemingway was in ne form at the AJ affordable housing conference last week.

While holding court, he revealed to the gathered delegates the secrets of winning over planners. One ruse saw him dishing out cheap EasyJet tickets to all comers. Apparently if you get homebuilders to Amsterdam they become putty in your hands. Another strategy saw his business partner and wife Gerardine handing out M&S chocolate-covered raisins during key planning meetings.

How could anyone possibly turn down a Hemingway application with these little incentives, one wonders?

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