Watch out - longevity is no longer the key to promoting a profession
One sure sign of hard times is the appearance of huge advertisements for luxury goods. Jewellery, expensive clothes and houses vie with exotic cars and watches. Already Porsche is the most profitable motor manufacturer in the world, and Ferrari the only non-ailing branch of the Fiat Empire. As for watches, everything about them is strange. While posh cars are a love match and expensive houses are bought because of where they are, costly watches lead a bizarrely cosseted life of their own.
GET INSTANT ACCESS
for less than 46p a day
Join thousands of professionals who already subscribe to the Architects' Journal.
You’ll get instant access to read this article -
and 53,000+ articles like it.
- Trusted industry news & analysis, wherever you need itUnlimited online access and weekly magazine delivery – now also available on iPad/iPhone
- Get ideas, get inside buildings and check precedentsBuildings Library – images, drawings and plans for exemplar projects in British architecture
- Planning & regulation – what you need to know Protect your practice - the AJ keeps you up-to-date with changes to regulations and legislation