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Tickertape genius

Ay-architects... Look this lower case stuff was en vogue years ago. But modern wordprocessors almost always uppercase the first word in a sentence - as has happened in the previous sentence. You are on a hiding to nothing however cool it looks. Still, you might point out that urls are case in-sensitive and So? Whatever when you type in the site name up comes 'ay-architects' and the four section headings 'Studio', 'Projects', 'News' and 'Contact' (in upper and lower case). Cool you think – plain black on white, no dark grey tiny type on slightly lighter background. Actually it's grey on white but it's at a perfectly readable size for a change. Click on 'Studio' and then, heart sinking because you know that 'Profile' is the new 'Philosophy', click 'Profile'. Now here's a clever thing. The text types out like tickertape. Though ordinarily your eyes would glaze over at words like 'cross-fertilisation' and 'diversity' and 'interaction', there you are glued to the unravelling text avid for the next sentence. All the rest of the text on the site does this – and boy, does it work. In search of febrile amusement you go back to see the unravelling again only to find the whole text firmly fixed. Still it's Don't Make Me Think plus a bit of fun. Like the other two, great.

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