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Sophie Goldhill designed this project, entitled 'A Great British Olympics', in her second year at the Royal College of Art. The project readdresses the traditional 'chocolate box' images of famous London landmarks, pushing them into the new millennium by bringing the games back into the heart of the city. So shooting is held at the Tower of London, cycling encircles the GLA and high diving takes place from Tower Bridge. The masterplan uses the River Thames as 'a string of pearls' to connect the 54 Olympic and Paralympic events. The masterplan is divided into seven zones that relate to bridge crossings. These are clustered around famous London landmarks, which are temporarily used by this parasitic architecture to house different sporting events. This scheme looks specifically at the most eastern of these zones: 'The Tower Zone'. A series of temporary structures clip on to the existing landmarks, amplifying meaning.