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This is the first glimpse of Stanton Williams' proposed new flagship store for House of Fraser at the gateway to Bristol's Broadmead development. The 16,000m 2 department store was designed for the Bristol Alliance - a joint venture between developers Land Securities Group and Hammerson - and has been given the go-ahead by planners. Stanton Williams' Patrick Richard, the mastermind behind the project, said: 'Our design challenges the fashion for iconic department stores. This is not a black box with a sophisticated wrap.

It has defined edges and views into it, giving something back to the city, and it is rooted into the urban landscape of Bristol, developing a carved geological form from its context.' The 'rich palette' of materials includes cast metal and Portland stone. It is hoped the store will be a marker building for the rest of the 140,000m 2 retail and leisure complex, which was masterplanned by Chapman Taylor.

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