John Soane wanted his museum to always remain free to the public, just as it is today. But, despite substantial DCMS funding, the museum struggles to make ends meet. So it's doing what every other institution in Blairite Britain has to - looking to boost its revenue from commercial sidelines. 'We're seriously lagging behind in what we charge for dinners in what's surely the most atmospheric setting in London, ' says director Tim Knox, who also wants to promote 'a wider range of Soane-related merchandise'. Given that Knox can often be spotted in Lincoln's Inn Fields at lunchtime, exercising his pet dachshund Tiger, it probably comes as no surprise to hear that: 'Fanny, Soane's beloved dog, will feature on products, alongside more serious architectural motifs drawn from Soane, Adam and Piranesi'.