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'SMUTTY' SITES PROVE IT'S NOT ALL IN A NAME

WEBWATCH

I'm quite upset by what some of our readers get up to in the dark days before the next client rings up. But this column is tolerant beyond belief so I'll just present a topped and tailed version of what a reader, who I'm not going to embarrass by naming, sent in following months of web surfing.

There is a serious lesson here, of course. It's that you have to review your chosen website name from several locations, such as on the other side of the street and possibly up a lamp post. It is precisely what the people whose site is called www.whorepresents. com forgot to do. And the people owning sites called variously www.penisland. net, www.powergenitalia. com, www. therapistfinder.com and www. speedofart.com.

Don't bother trying them out because they are really, really boring: respectively, a pen shop, an Italian power company, a guide to therapists and a London design firm which is surely taking the piss. I was tempted to offer a bottle of cheap champagne for an inventive architectural version, but with lovely extant practice names such as FAT, Make and Muf why bother?

sutherland. lyall@btinternet. com

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