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A colleague suggested I look at the new website of Cox Bulleid Architects at www.

cbarchitects. net. 'Simple, straightforward, not aweinspiring, ' was the slightly barbed encomium. The home page starts up fashionably grey with a stream of random characters sliding across the bottom half resolving into ' C B A' which then morphs into 'Cox Bulleid Architects' with a grey and white worm's-eye photo of a wire-grid multilevel balcony on the right with the mercifully brief 'Projects', 'About' and 'Contact' top left.

The 'About' page has three long paragraphs in tiny nonadjustable text which will alienate clients in their 40s and over. May I suggest the old editing trick of taking the last paragraph and putting it first.

And, in this case, dropping the other two. And making the text shorter and bigger - or simply adjustable, like it should be.

The projects are a tad more interesting, most of them being in colour with alternative views available.

But you don't bother reading the tiny white on light-grey explanatory text on the side - because reading miniature, low-contrast text is a real bother, especially on screen.

What a waste. Other than that, the site is simple, straightforward, and definitely not awe-inspiring for people with anything less than 20-20 vision.

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