SLIDE AWAY. . .NO REALLY, PLEASE
ESA is a 50-strong Londonand Hull-based architectural practice (www. esa-ltd.com). Its website's basic page layout is quite neat: black background, contents bar across the top, subcontents down the left. Next door is an image square. Below the image square are thumbnails of more images of the building above. Oddly, there aren't any buildings in the public sector section. Er, maybe drop that one?
A plus is that you can increase the rather small type size. Big minus is that the designers forgot the effect that would have on the fixed numbers bars, which, of course, get overwritten and rendered unusable. Which, naturally, also renders the text unreadable. There are bafing 'news' and 'thinktank' sections and some scary moving images on the home page over which hover strange symbols which resemble the letters 'oallannir', 'archite' and 'oroiecl'. Fearful that this doesn't work the designers have added the meaning of these runes on white strips which slide in later. Nothing like telling your visitors they're morons. Or that you can't let bad ideas go.
sutherland. lyall@btinternet. com