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Sainsbury's new format aims to speed up city-centre shopping


Sainsbury's has devised a new store format called Sainsbury's Central, designed to allow large numbers of people to shop at speed in major city centres through the use of new, innovative layouts.

The stores divide products into four colour-coded zones, with low, modern fittings enabling the customer to view the whole store on entry. The zones are grouped around 'snacks', 'meals', 'fresh foods' and 'groceries', and the stores are around 800-1200m2 in size, ie between the retailer's 'local' and 'country town' formats.

Sainsbury's says that, unlike the Tesco Metro stores, its new venture is 'not just a scaled-down supermarket or lunchtime takeaway'. It wants 30 such stores and already has sites - in the new Buchanan Galleries in Glasgow, another in Edinburgh, and further sites on Tottenham Court Road and Holborn in London, with a further nine in the pipeline over the next three years. Chetwood Associates is designing the two London stores, while the Hugh Martin Partnership is designing the Edinburgh store.

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