Unsupported browser

For a better experience please update your browser to its latest version.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Please stop muddling our monikers

  • Comment
letters

I write with regard to the ever-changing feast that is Constructing Excellence, was Rethinking Construction, was Egan Mark II, was Latham's Constructing Team, etc.

If we hope that the majority of industry will get on board, can we please stop changing the name of the crusade/initiative to suit the names of the sponsor or funder.

I can think of no other industry sector or sensible recommendation from a marketing text book that would suggest continually changing the name of something (the brand) which we want everybody to join in.

It is difficult enough in such a fragmented construction industry to keep up with all that is going on without confusing everyone by apparently changing the emphasis every few years.

We at the Institution of Structural Engineers are very committed to Construction Excellence, but it is difficult for HQ to connect with the membership if the name of the crusade keeps changing.

It was unfortunate that the Construction Best Practice Programme ceased as we know it, since in my view this most clearly captured the essence of what all of the above stands for.

So let us stick to 'marketing' best practice and not keep changing that which we are marketing, and let's just call it Best Practice.

Simon Pole, Pole Associates, London

  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions.

Links may be included in your comments but HTML is not permitted.