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Selling British design abroad sounds like a dream ticket for anyone closely involved in the business, and it is one that Gretta Doyle, a 27- year-old architecture graduate seconded by Levitt Bernstein to the British embassy in Paris, relishes. 'There is tremendous curiosity about British design in France, and people here are very receptive,' she says. 'After all, three of the top French fashion houses are now run by British designers.'

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