PASSION ALONE WON'T BUY GOOD DESIGN
In response to Thomas Quinton's letter (AJ 31.05.07), I concur that passion is the driving force of architecture and is essential to the design process. However, design is inextricably linked to money, because without money our industry is unsupported.
Good design costs money. To argue that money is not important to architecture is simply naive and demonstrates the fundamental problems the development and construction industry have with our profession. We are constantly criticised for our lack of business acumen, and such attitudes only compound this view and damage the preconceptions of our industry.
The sooner architects understand that money is the most important obstacle to overcome in order to achieve the design they desire, the sooner we can get rid of this tiresome argument and start co-operating with other industries to produce better buildings.
Christopher Smith, Sheppard Robson