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Paint it black: Ford sets the tone for productivity


While Martin Pawley is correct in his assertion that Henry Ford's marketing philosophy was 'a completely standardised product', the 'any colour you like as long as it's black' was not strictly part of it.

Black was the only option because, at that time, it was the fastest-drying paint available to car manufacturers - and this speeded up production, resulting in lower unit prices.The negative effect on production rates is the main reason why 'two tone' paintwork has disappeared on cars from volume manufacturers.

B W Collins, Edgware, Middlesex

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