Unsupported browser

For a better experience please update your browser to its latest version.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Ornamenting the Northwest

  • Comment
Pb Elemental Architecture is a Seattle practice which seems to also engage in construction as well as development. They 'are blazing the trail for a new model of design-build in the northwest' opines one commentator

I don't know whereabouts 'Pb' comes from in the greater branding arcana but schoolboy memories suggest that it has something to do with lead - as in nicking church roofs.

You look through this extremely neat site and you are suddenly aware that chemical abbreviations are used all over the place as logo-ettes reinforcing links to other pages. So that Li (lithium but also possibly Roman for 51 or Chinese for circa half a kilometre) is found next to the 'LInks' box. Oh, there in very small type is 'Lithium' and above that its mass per cubic centimetre and another number which I thought might be its number on the periodic table but wasn't.

Hold on. What's all this about? And how long did it take to work out that Au, the chemical abbreviation for gold could be used with the About Us link to the usual Death Row mugshots? The 21 Caret Gold team! High fives all over the office when somebody got that.

I don't want to be scathing about needing to find things to do during the long, dark winter up there in the Northwest. But this is the sort of conceit, feuillage, decoration which otherwise useful link headings on a website just don't need. Remember Adolf Loos: Ornament is crime.

  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions.

Links may be included in your comments but HTML is not permitted.