On the slide
Talking of slide shows on architectural websites. Please. No. Bigged up holiday snap shows. Atavistic of the grim architecture school lecture. Just say no. OK at least abandon the grim click, yawn, click, yawn.
Maybe take a look at the new 3DReid site. And the slides. Sure, they remind you of those voice-overed nature films which substituted for B-movies in the cinema industry's grim post-TV days. But at least the 3DReid slides come at you from different angles, panning up and down and across. The panning is quite clever because you're not looking at a static image for as long as the architect thinks you should. Actually you're looking at a moving image for as long as the architect deems appropriate. But, happily it's for not too long.
The site starts with a quick (three to four images a second) sequence of memorable photos accompanied by the magnified sound of a pulse. You are intrigued to see what follows. Er, that is just six enigmatic images with equally enignmatic and difficult-to-read headings underneath. Click on these and various of the above panning slide shows start. And finish quite quickly. And that is just about it.. No I'm not urging a 'philosophy' page and lots of text but it would be nice to know how to email them or even where to ring them up.