By continuing to use the site you agree to our Privacy & Cookies policy

Your browser seems to have cookies disabled. For the best experience of this website, please enable cookies in your browser.

Close

Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Close

On Alfred Adler, ambition and the real meaning of lifestyle

Ever wondered about the psychological underpinnings of your work? What makes you go, what makes you stop? In architecture such crises de confiance come with the territory but explaining them doesn't. To master the unconscious elements of success you have to throw away all those outrageous management books about learning from Genghis Khan and turn to Alfred Adler instead. Born in Austria in 1870, Adler first trained as a doctor, then became an eye specialist and eventually turned himself ...

GET INSTANT ACCESS

for less than 46p a day

Join thousands of professionals who already subscribe to the Architects' Journal.
You’ll get instant access to read this article -
and 53,000+ articles like it.

  • Trusted industry news & analysis, wherever you need itUnlimited online access and weekly magazine delivery – now also available on iPad/iPhone
  • Get ideas, get inside buildings and check precedentsBuildings Library – images, drawings and plans for exemplar projects in British architecture
  • Planning & regulation – what you need to know Protect your practice - the AJ keeps you up-to-date with changes to regulations and legislation
SUBSCRIBE & GET INSTANT ACCESS
or
The searchable digital buildings archive with drawings from more than 1,500 projects

AJ newsletters