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This looked like one for the Ignobel awards. No, not the Darwin Awards which commemorate those who improve our gene pool by killing themselves in really stupid ways. The Igs are those annual awards for 'discoveries that cannot, or should not, be reproduced'. OK stupid too. Last year, for example, Juan Manuel Toro, Josep B. Trobalon and Nuria Sebastian-Galles won the linguistics Ignobel for determining that rats sometimes can't distinguish between recordings of Japanese and Dutch played ...
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