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Mission position


Lateral thinking from Marco Goldschmied at a RIBA meeting last week to discuss Advancing Architecture , the institute's mission statement.The first idea proposed was 'improving the man-made environment'.The women in the room were not keen.Then it was 'improving the built environment'.Too clumsy, said president Paul Hyett.The human environment? No, that's not quite there either. How about 'improving our environment'.The closest yet and the most likely to go forward.Then up pops expresident Goldschmied. How about we return to the first one?

he asks. But what of the sexist overtones? 'Let's make it 'man maid environment instead.'

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